Why I Don't Want to Be a "Content Creator"

The landscape of Instagram has changed over the last few years. Beyond the new algorithms and additional features, there’s also been a stark shift in the content that travel lovers are sharing. Nearly every picture in my feed is a different version of the same picture. Same poses, same outfits, same filters, and even the same destinations. (You know what I’m talking about – a woman in a long flowy gown standing with her back to the camera with a beautiful destination as her backdrop.) It’s actually become harder and harder to distinguish between some accounts. And on top of all that, the rise in influencer marketing further chips away at the authenticity of content. In a lot of ways, the platform that we once visited to enjoy visual storytelling and find inspiration has now become a sea of copycat content and beautifully disguised ads and product placements.

And we’re all guilty of perpetuating this, right? Present company included! Because who doesn’t want to live the idealistic travel blogger life? To get paid to do what they love? And get free products, services, and sponsored trips?

I used to plan what I would post and when. I worried more about what shots I needed to get more likes than about actually experiencing the place I was visiting and sharing my experiences with others. I found myself emulating the content others were creating instead of capturing things from my own point of view and in my own style. All to “keep up” with the upsurge of travel bloggers, content creators, and influencers in the space.

The pressure to ‘make it’ or ‘keep up’ is real and – let’s face it - exhausting.

And while I continue to admire the girlbosses and go-getters in that realm, I realized that type of hustle isn’t for me. I can’t do it anymore and, more importantly, I don’t want to.

I’ve let go of the self-imposed pressure to create content for the sake of creating content. And it feels wonderful! That’s not to say that I don’t acknowledge or appreciate things I’ve learned or the opportunities I’ve had so far. In many ways running my blog has made me the photographer, the editor, the chief marketing officer, and the accountant – all in one! And I love that! Which is why I will continue doing it.

So why am I writing this? Partly as a mental note. To remind myself that I’ve reflected on this process up to this point and this is how I feel at this exact moment in time. And partly to share these feelings with others – whether you agree or disagree. Because at the end of the day, it’s about sparking a conversation. Sharing thought-provoking ideas. To engage. To interact. To grow.

If anyone out there feels the same, just remember… It’s okay to not try and fit in. It’s okay not to want to feel obligated to engage in the same way that others do. Define what “the hustle” is for yourself. Indulge in your creative and act purely out of inspiration, rather than a self-imposed pressure to do so. Throw yourself into travel and capture what you can instead of spending hours trying to get ‘the perfect Instagram shot’.

Being unapologetically you and authentic to your own style will always be more important than the number of followers, likes, or comments you get on social media. Create and share what inspires YOU. Period.

“I don’t care how many Instagram followers you have. I’d rather know if you’re making a positive impact?”- @bossbabe.inc